haaartland for business networks 🇬🇧
haaartland is a digital solution that empowers you to run your own branded member network. Complete with digital events, sponsorships, assets, learning, deals, member directory, commerce, safe messenger, and more.
THE WORLD HAS CHANGED - DO YOU AGREE?
People have moved online. Most BNI's, Chambers of Commerce haven't followed. Many members are annoyed with driving to an early meeting. Many express that there should be online options to reach other members. Many want online tools to pitch their business locally. But, all want the human connection and the business focus to remain.
WHAT ARE THE OPTIONS?
a) Stay the same. Members will slowly drop out to competing options.
b) Facebook Group. Increasingly unsafe and tainted. Lacks revenue streams for you and your organization. Facebook doesn't even let you export members' email addresses. Many have tried to game FB Groups and create revenue on the side, only to be kicked out by Facebook (with members locked inside)
c) Custom build a private app. All the power in your hands. Possibility for revenue streams. But this was a £ 200 000 adventure up until now.
There is another way. Your own app, but without the adventure of a custom build. And at a fixed 10% of the usual price. Yes, via haaartland.
BOOM!
With us - all networking functionality is there from the start
Digital networking events - morning, lunch, or late.
Say hello to freedom—schedule network meetings to slots that fit your members
Messenger for the members
The member directory in your app allows members to find each other. Then talk to business to each other in the app!
Calendar of upcoming events
All the activities in your business network in an overview. Easily add to Microsoft, Apple, or Google Calendar
wiki, checklist, assets
Build an attractive knowledge base in your app. Links, posts, checklists, pdf:s, slides, templates.
FREE perks from sponsors
Sponsors often provide perks. Another reason for people to become and stay a member
Kickbacks, referrals
State clear rules and accountability for referrals. Make it happen so that everybody wins.
Members payments - monthly fee, single sessions
Charge for access to the network, certain VIP, single events or courses
Forum discussions
Allow members to engage with each other. Pep each other and discuss.
Your own AI (add on)
Train your own AI to answer members questions
So, what about your revenue?
Let's look at a fictional Chamber of Commerce ('Bestshire Chamber of Commerce') Before adding a network app, they had a hard time reaching smaller businesses and also younger entrepreneurs and sales & marketing people.
Bestshire has now attracted 500 new members over the year, who are paying £ 40 per mth. So the revenue is now £ 20 000 higher per mth (£ 240 000 /year). For this, they have employed one community manager who works part-time (at first they bought this service from haaartland at cost). We deduct £ 40 000 for the part-time role.
The online community also allows for sponsorships. Bestshire has added new sponsorships to its current business of £ 15 000 / year. It now also offers a local job board, which brings in another £ 10 000 / year.
We have not factored in reduced churn from existing members. Neither have factored in the increased brand value for the Chamber.
Let's talk revenue 🙂
Imagine saying - "Download our Chamber-app"!
Telling your member - just download our app - sends a clear message: We mean business. This is for real.
You get your own branded app in iOS and Android, designed app marketing, brand color, and custom domain. Plus 5 different home pages to land people in your communty
The largest selection of revenue streams out there. Waiting for your Chamber
Simply connect your bank/stripe and access
Membership fees
Paid courses
Donations
Sponsorships
Classifieds
Deals
Sponsored events
and more
Build a treasure trove of content, checklists, and assets to serve your members. Working while you sleep.
Wikis, courses, longposts, links, pdfs, comments - all searchable with snappy search (keyword and associative AI search). Recommendations based on topic, interest, or collaborative filtering. Add even more power with custom chat AI trained on your content.
Members want to sell. You can offer a marketplace inside your app.
Market services, goods, gift and request in our marketplace module.
FAQ
Discuss your potential here 👇
Ok, to wrap things up. The 4 principles that make all the difference:
→ your Own app in app store means power and trust
→ you should have the largest set of revenue streams available
→ build an AI-assisted knowledge base. It's a value that works for you and your members 24/7
4) ability to run your member marketplace. Members want to sell. Help them.
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🇬🇧 UK Branch