It's quite simple. Community is not just one stage in your pipeline. Community engulfs your entire sales pipeline and widens every part of it to get more customers through. Simply put, this means more cash is generated for you. Improving every step means huge compounding effects.

If I tell you this: Notion runs community for their 20 million user base on 3 people... Do you think you could manage? 😌

On a more serious note. A SaaS just starting out with a minimum viable community, with a goal to just 2x the sales pipeline, will make do on 25% person. You just need to focus on the right stuff to move the needle. Our Community Growth Secrets program will help you do exactly that.

Totally fine. You need an audience and traffic to your website in the first place. But... then you need to convert people.

Let's do the math: you spend 10k USD on ads, only get 5% to trial, and 20 % of trials convert to paid, you are left with 100 marketing dollars (the rest has already leaked from your funnel). Your 100 dollars still in play should now deliver at least [x] % return (fill in the blank, depending on your customer's lifetime value).

Ok, now with a minimum viable SaaS community. Say that you spend only 5k USD on traffic, you get 10% to trial and convert 40% to paid (because you are parking your hard earned traffic in the community for warm-up, educating them, establishing relations at scale). What happens? 5k times 10% (trial signup) times 40% (trial to paid) = 200 marketing dollar left to give you the revenue you need.

See the point? Community stops the leakage. You need way less bought traffic or cold email outreach to achieve the results you need. And at this point we have not talked churn yet...

It helps you differentiate in a crowded and noisy marketplace. The community is a source of precise stories that hit the nerve of the marketplace. When you share these stories with clones of your existing customers you get attention and build an audience. The effect per marketing dollar spent 2x, x4 - and often these stories/content piece goes viral because you really communicate the pain and dreams of the market

Who do you trust? A sales guy with a life that depends on closing the deal with you? Who is pushed to make quarterly targets? Or, - a community of peers who use and openly discuss the product? When a lead converts into your community, you can have a nice transparent dialog and keep nurturing with content and experiences. Backed by the social proof of peers in the same room. The lead will see others succeed that are further ahead. It's now very easy to sign-up for that trial. How would you stack your sales team (both cost and output) vs. a community for nurturing a lead? Probably the community outperforms output by at least 2x already at 50% of the salary of one sales rep.

Solid trial signups come when a lead is sales-ready. The lead is aware of why she/he is taking the trial. This comes down to trust and to some degree an informed decision. A community will warm up - and educate - the lead to make the trial decision like no other tactic. And hence - deliver you more cash flow. You might attempt to "hard close" the lead with sales reps, you might place all your bets try educating and inspiring and building brand higher up in the funnel, you might burn through social/search ads, but... a community is a low-cost living room where leads get to meet peers, your evergreen content and is contactable in the messenger. That is why it brings more TRIAL at such low cost.

When you get your trial user to stay engaged, the step to go from trial to actual paying user is so much easier to take. You are already here building momentum for the user to stay in the keep phase where your tool becomes an active part of their techstack

The short answer. Your customer now has a home, where they ask questions, go deeper into their use-case, meet peers using the same tool, have a friendship with your team. This radically brings down churn